Bud Light to spend 'heavily' on marketing after Dylan Mulvaney controversy: report

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Bud Light to spend 'heavily' on marketing after Dylan Mulvaney controversy: report
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Bud Light to spend 'heavily' after Dylan Mulvaney backlash

Former Anheuser-Busch President Anson Frericks reacts to Bud Light sales continuing to fall after the transgender ad controversy on 'The Evening Edit.'for Bud Light as the beer giant scrambles to recover after the brand's partnership with transgender influencer Dylan Mulvaney prompted a boycott from conservative drinkers.

Bud Light has faced intense backlash from longtime customers over its recent campaign with transgender activist Dylan Mulvaney.

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Bud Light to spend ‘heavily’ on marketing blitz after Dylan Mulvaney disasterBud Light to spend ‘heavily’ on marketing blitz after Dylan Mulvaney disasterBud Light is planning a major marketing blitz after its sales got slammed by an ill-fated partnership with transgender influencer Dylan Mulvaney — and the company is promising beer distributo…
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Huckabee Sanders, female GOP governors target Bud Light after Dylan Mulvaney ad: 'Absolutely insane'Huckabee Sanders, female GOP governors target Bud Light after Dylan Mulvaney ad: 'Absolutely insane'Arkansas Governor Sarah Huckabee Sanders (R) joined 'Fox & Friends' to discuss how Bud Light's transgender partnership was insulting to women.
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Joe Rogan slams ‘attention whore’ Dylan Mulvaney, mocks ‘cliche’ new Bud Light adJoe Rogan slams ‘attention whore’ Dylan Mulvaney, mocks ‘cliche’ new Bud Light adJoe Rogan directed a foul-mouth rant Bud Light’s parent company at Anheuser-Busch and slammed trans influencer Dylan Mulvaney.
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Bud Light receives boost over Dylan Mulvaney partnership backlashBud Light receives boost over Dylan Mulvaney partnership backlashAt least two high-ranking executives with the company have taken a leave of absence in response to the backlash, but Bud Light may not have lost many drinkers.
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2 Bud Light Execs Take Leaves of Absence After Dylan Mulvaney Controversy2 Bud Light Execs Take Leaves of Absence After Dylan Mulvaney ControversyBud Light announced that two executives are taking leaves of absence following the company's marketing campaign with trans influencer Dylan Mulvaney. See potential biases and similarities in reports from wsj, nytimes and freebeacon:
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Bud Light poll reveals depth of Dylan Mulvaney partnership backlashBud Light poll reveals depth of Dylan Mulvaney partnership backlashBud Light may have lost 12 percent of its drinkers, exclusive polling for Newsweek suggests. Two executives have taken a leave of absence amid a fall in sales.
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