“Unless something dynamic happens to bring the lapsed Bud Light customers back into the fold, I don’t think we can expect anything to reverse the course.”
Bud Light sales remained stuck in a downward spiral ahead of the critical Fourth of July holiday in the wake of the Dylan Mulvaney fiasco, according to the latest data.
The resulting outcry has caused Bud Light’s parent Anheuser-Busch to lose $27 billion in market cap and has threatened the beer’s two-decade reign as the nation’s top choice. Sales of Michelob Ultra declined by 4.4% compared to a 4% decline the previous week, while Budweiser was down 12.1% compared to 12.3% the previous week, according to the consultancy.for its struggling brands and with a new advertising campaign for Bud Light.
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