On its web site, Bud Light introduced a $15 rebate for purchases of a 15-pack of Budweiser, Bud Light, Budweiser Select, or Budweiser Select 55.
Bud Light touted a new $15 rebate during the July 4 holiday weekend to jumpstart cratering sales after its disastrous partnership with Dylan Mulvaney.
a $15 rebate for purchases of a 15-pack of Budweiser, Bud Light, Budweiser Select or Budweiser Select 55. That means that Bud Light is effectively giving away the beer for free in areas where 15-packs sell for less than $15.
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Bud Light giving away beer for free to try to save July 4 salesBud Light announced a rebate that will make 15-packs of its beers cheaper—and possibly free—ahead of the July 4 holiday.
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What lessons should brands take away from the 'Bud Light Effect'?Scripps News interviewed marketing experts to explain the 'Bud Light Effect' and discuss lessons for brands moving forward.
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Bud Light rolls out new ad campaign in new effort to regain lost groundSome LGBTQ+ advocates were upset at the company's response to the backlash.
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Bud Light slammed for sponsoring Toronto Pride—'They deserve to go broke'The backlash against Bud Light continues after the Dylan Mulvaney saga as the beer brand sponsors the LGBTQ+ event Pride in Toronto, Canada.
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Bud Light sponsors Toronto Pride parade attended by naked men, childrenThe 2023 Toronto Pride parade, sponsored in part by Bud Light, included naked attendees who rode bikes and bathed in a fountain near groups of children.
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Bud Light’s sales reach new weekly low following Dylan Mulvaney fiascoIn the week ending June 17, Bud Light sales fell by an eye-popping 28.5%, according to Bump Williams Consulting and NielsenIQ.
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