Bud Light’s partnership with transgender influencer Dylan Mulvaney has led some critics to call for a boycott, but such campaigns often have failed to deliver a meaningful blow
Bud Light’s partnership with transgender influencer Dylan Mulvaney has led some conservative critics to call for a boycott, generating headlines and social-media posts including a video of musician Kid Rock shooting a rifle at cases of the beer, but such campaigns often have failed to deliver a meaningful blow.
“Bud Light just needs to withstand the 72-hour media storm and to hold on to what they already know: that the product cycle for profit is longer than the media cycle,” said Kate Wolff, founder and chief executive of marketing agency Lupine Creative.Bud Light parent Anheuser-Busch InBev AB says that it works with hundreds of influencers and that a commemorative can with Ms. Mulvaney’s faceBud Light was mentioned 1.08 million times on social media in the 11 days following Ms.
AB InBev has a history of marketing to LGBT consumers and receiving criticism for those efforts from some conservative leaders, said Allyson P. Brantley, associate professor of history and director of honors and interdisciplinary initiatives at the University of La Verne in California. “Unless you have a really well-organized boycott with clear messaging…the boycott just becomes kind of vindictive and performative. We see this on both sides of the political spectrum,” she said.Social-media-driven boycott movements have grown more common in recent years amid increased political and cultural polarization and a desire among many consumers for brands to take stances on sociopolitical issues, marketing experts said.
In another incident, hashtags such as #CancelSpotify began trending on social media last year after rock star Neil Young said Spotify Technology SA was spreading false information about Covid-19 vaccines
日本 最新ニュース, 日本 見出し
Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。
The Bud Light boycott?? because sure, explainedTrans issues are currently front and center in America’s culture war. Now, Bud Light has found itself in the eye of the storm (via voxdotcom)
続きを読む »
Bud Light Beer Boycott Batters Brewer Anheuser-BuschBud Light’s left-wing executives have sparked a broad consumer rejection of their Bud Light beer by hiring Dylan Mulvaney, a salesman who pretends to be a giddy “transgender” girl, several biz executives told media outlets.
続きを読む »
Is Kid Rock, Travis Tritt’s Bud Boycott All Froth?Experts say Kid Rock & Travis Tritt's brew-ha-ha over Bud Light's collaboration with a trans influencer will have little long-term effect on fans’ beer-buying habits.
続きを読む »
‘Easy target’ Dylan Mulvaney reacts to trolls amid Bud Light controversyControversial TikTok sensation Dylan Mulvaney fired back at critics, accusing them of bullying her because she’s an “easy target.”
続きを読む »
Transgender TikTok Star Hits Back at Right-Wing Bud Light HystericsTransgender TikTok personality Dylan Mulvaney is speaking out following a week of right-wing attacks on her recently announced advertising partnerships with Bud Light and Nike.
続きを読む »
Dylan Mulvaney and Bud Light reveal this shocking truth about the gender insanity cultOne of the goals of my candidacy for president is to close the gap between what people are willing to say behind closed doors versus what they say in public. In that spirit, here goes.
続きを読む »