Alissa Heinerscheid, Bud Light’s vice president of marketing, will be replaced by Todd Allen, most recently global vice president of Budweiser, according to reports from Beer Business Daily and Ad Age.
A spokesperson for Bud Light’s parent company, Anheuser-Busch InBev, on Saturday did not directly confirm the leave of absence but said Allen as vice president of Bud Light will report directly to Benoit Garbe, U.S. chief marketing officer. The company also made streamlining changes so that its most senior marketers are more closely connected to all of its brand activities.
Companies have broadened efforts to attract customers and employees across racial, cultural and other lines as the country continues to diversify. In many cases, their own shareholders have pushed them to become more inclusive in hopes of improved returns.
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Anheuser-Busch Shake-Up After Transgender Influencer Was Featured on Beer CanThe Anheuser-Busch executive who oversaw a partnership between Bud Light and a transgender activist is taking a leave of absence and will be replaced by another company executive, the brewer said
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VP of Marketing Out at Bud Light Amid Transgender ControversyBud Light Vice President of marketing Alissa Heinerscheid has taken a leave of absence amid the company’s transgender controversy after it used Dylan Mulvaney, a biological male who claims to be a transgendered woman, to promote its products.
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Bud Light executive takes leave after boycott calls, reports sayAlissa Heinerscheid, Bud Light’s vice president of marketing, will be replaced by Todd Allen, most recently global vice president of Budweiser, according to reports from Beer Business Daily and Ad Age.
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Bud Light marketing exec behind Dylan Mulvaney partnership takes leave of absence: reportAlissa Heinerscheid, vice president of marketing for the popular beer, is being replaced by Budweiser global marketing VP Todd Allen, AdAge reported on Friday.
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Bud Light's marketing vice president takes a leave of absence following Dylan Mulvaney controversyWeeks after boycotts of Bud Light, its parent company Anheuser-Busch InBev has reportedly decided to have marketing vice president Alissa Heinerscheid take a leave of absence following backlash of the brand partnering with transgender influencer Dylan Mulvaney to promote the beer. She will be…
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Megyn Kelly Declares Victory in Bud Light Transgender ControversyMegyn Kelly praises the replacement of former Bud Light marketing executive Alissa Heinerscheid -- who's said to have been the brains behind the Dylan Mulvaney partnership that caused a ruckus among beer drinkers.
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