The blowback Bud Light parent Anheuser-Busch has experienced from consumers in recent weeks could prove helpful to Boston Beer Company's Truly and other seltzers.
Being "part of a discussion that divides people" was something the company never intended, Anheuser-Busch CEO Brendan Whitworth said in mid-April.
"I care deeply about this country, this company, our brands and our partners. I spend much of my time traveling across America, listening to and learning from our customers, distributors and others. Moving forward, I will continue to work tirelessly to bring great beers to consumers across our nation.
He linked the projected gross margin improvement to a "production shift" that "will be realized in 2Q ."The combination of the Bud Light consumers potentially shifting to Truly and Boston Beer Company’s gross margins improving prompted Roth MKM to change its stance on the stock, which trades on the New York Stock Exchange under the ticker SAM, to "buy."
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