Big Hit Entertainment, home to BTS, strikes deal with Seventeen label PLEDIS
Under the terms of the deal, PLEDIS will retain its independence as a label, though its artists will now receive support from Big Hit’s business entities and support organizations to expand their reach into overseas markets -- similar to the way Big Hit turned boy bandThe PLEDIS deal is the latest move in Big Hit’s strategy to expand its multi-label structure following the company’s acquisition of Source Music last July, which brought K-pop girl group“I am thrilled to be joining forces with Big...
PLEDIS Entertainment CEOin a statement. “This will mark an opportunity for growth for both the label’s artists and entire staff members. We will do our best to give back the ardent love fans have shown us with quality content and greater success for the artists.”,"We are happy to collaborate with CEO Han Sung Soo and the creative team of PLEDIS Entertainment. Hereafter, Big Hit and PLEDIS will sympathize through music, and will thrive together to create great synergy with each other.
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