Brunello Cucinelli’s ‘Gentle Luxury’ Propels 2023 Profits, Revenues

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Brunello Cucinelli’s ‘Gentle Luxury’ Propels 2023 Profits, Revenues
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Brunello Cucinelli's namesake company reported solid growth in 2023 profits and sales leveraging the strength of his products and his gentle luxury.

stands by, rather than the ubiquitous quiet luxury. No matter the terminology, his luxury products are selling — and his namesake company closed 2023 with a net profit that climbed 42 percent year-over-year to 123.8 million euros.

During a call with analysts on Thursday evening, chief executive officer Luca Lisandroni underscored that growth was achieved through “balanced markets.”, we are very confident in an organic growth and in an increased development of both the retail and wholesale channels, in a gradual, long-term and more and more relevant expansion.”

Last year, retail sales rose 30.3 percent to 746.8 million euros, accounting for 65.5 percent of the total, lifted by a strong like-for-like performance and sellouts of the spring and fall 2023 collections.

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