Fashion firm Superdry has ended its reported £1 million deal with Brooklyn Beckham after just 8 months...
had shot arty black and white campaigns and a sustainable style collection for the brand, and shared posts on his social media accounts.A Superdry spokesperson told Metro.co.uk: ‘Superdry works with a range of brand ambassadors and enjoyed working with Brooklyn during the launch of our new flagship Oxford Street store and during our Autumn/Winter 21 campaign.
‘We always review the ambassadors who feature in our campaigns and decided to work with a different range of talent for Spring/Summer 22.’ Unveiling Beckham as a brand ambassador last year, Superdry boss Julian Dunkerton said: ‘To have the endorsement of Brooklyn is a testament to what we’re doing as a brand.‘As a business, we want to effect positive change for present and future generations, a generation that Brooklyn is speaking to.’Brooklyn said a Superdry top was ‘so comfortable’ and praised their vegan offerings. ‘It is so comfortable – my fiancee steals my Superdry T-shirts because they are so soft.
‘There is also a jacket I really connected with – it is orange and cropped so it sits just above my bum, which I like in my T-shirts and jackets. And the shoes are vegan – how is that possible?’During his tenure as brand ambassador, it was noted on social media that Brooklyn’s lifestyle choices might come in conflict with the ethos of Superdry.
It was pointed out he was promoting vegan trainers despite not following a vegan lifestyle as a chef-in-training who had been filmed cooking steak.The Superdry gig was another to add to his growing modelling portfolio, with him and his wife, American actress
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