Broccoli City Festival Wants to Serve Black Music Lovers With Intention in D.C.

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Broccoli City Festival Wants to Serve Black Music Lovers With Intention in D.C.
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The music festival has been growing and tweaking one of the few of its kind, balancing a Black, communal spirit and massive corporate opportunity

a modest affair with a mix of local acts and other up-and-comers ,will help kick off the show. Set to take place July 27th and 28th, this year marks the first time Broccoli City’s campus will be Audi Field – D.C.’s premier soccer stadium with a capacity of 20,000. In rare form for a“It’s two worlds – either you’re a seated person or you’re a standing person and right now, them two individuals are at odds in our comments,” says Broccoli City cofounder Marcus Allen.

How many people are you anticipating? How many service tickets do you think you’ve distributed so far? What you’ve seen post-COVID is an increase in talent fees that is ridiculous. From a competition perspective, it has gotten so tight. Who has the capital and the resources to be able to compete and still sell tickets to make money? There are a lot of shows that don’t make money – that if Live Nation didn’t own the venue, they wouldn’t make a cent. From a ticket perspective, the price of the talent is so expensive that there’s a certain level where consumers just won’t buy it anymore.

Brandon McEachern: So obviously a lot of those semantics change when they’re doing different festival shows. It’s communication. Like with Ebonie , we have those conversations, we’ve been talking for a minute. “Yo Gunna, you can’t bring all that shit, homie.” You know what I mean? Brandon McEachern: Also just who we are as well. We have relationships with Issa Rae. We have relationships with AMP. That helped us to be able to get close to them and touch them as well.

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