Brewdog boss pays out £500,000 in gold can row

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Brewdog boss pays out £500,000 in gold can row
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James Watt says he made some 'costly mistakes' in ads offering people a chance to win gold cans.

Mr Watt said that because it was his error, he had contacted all 50 gold can winners to offer them the "full cash amount" as an alternative to the prize if they were unhappy".

As well as complaints over the prize's authenticity, some questioned how much the can was worth, with Brewdog claiming it was valued at £15,000. But the watchdog considered a general audience was unlikely to be aware of the price of gold, "how that would translate into the price of a gold can, and whether that was inconsistent with the valuation as stated in the ad".

Brewdog has faced criticism for its marketing campaigns in the past, as well as its workplace culture."suffered mental illness" as a result of working for the craft beer brewer.

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