A Decade After Its Founding, Braze Begins The IPO Process After Pandemic-Era Growth
... [+]A decade after its founding, the marketing tech startup Braze is beginning the process of becoming a publicly traded company.Form S-1 with the U.S. Securities and Exchange Commission
The customer engagement company provides technology for brands to interact directly with consumers through various channels. By using Braze’s platform, companies can use data from email, apps and other digital platforms to better understand their customers before targeting them with personalized messages. Well known brands that use Braze for their marketing include Burger King, Anthropologie, Birchbox, Grubhub, IBM, Hinge, Nascar, PayPal, HBO, iHeartRadio, Sephora and Rosetta Stone.
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