As production studios close, some marketers are hiring influencers for their video and animation skills at half the cost
But digital creators with specialized production skills appear to be better positioned than most to continue working with limited disruptions during an extended period of sheltering in place. Many have worked from home for years and are already equipped with the gear necessary to create content for brands who typically rely on high-touch production studios.
Whalar told Business Insider that it received a brief last week specifically asking for creators who could help with content creation for a planned television ad. The TikTok-focused influencer firm Sapphire Apps told Business Insider that it's been asking influencers to make animations and user-generated content for brands since its production studio shut down.
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