Brands have been ignoring people of color for too long. He's on a mission to change that

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Brands have been ignoring people of color for too long. He's on a mission to change that
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In 2013, Tristan Walker set out to change that by founding Walker & Company Brands. Its mission: to meet the health and beauty needs of people of color on a global scale.

Editor's Note: The content in this story is part of a"Risk Takers" TV special. It airs on CNN on Saturday, June 20 at 2:30 pm ET.

For decades, companies making beauty and personal care products catered almost exclusively to white consumers' needs. What few products were created for people of color typically were relegated to a small "ethnic beauty" section in stores. In 2013, Tristan Walker set out to change that by founding Walker & Company Brands. Its mission: to meet the health and beauty needs of people of color on a global scale.

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