.BBlackwoodNYC, who has sold nearly half a million bags over the last two years, has presented what he feels is a fully realized vision of where his brand is headed.
Each bag was styled with a one-of-a-kind, spectacular piece of outerwear — most of them made in colorful fur and festooning in shape and texture. There were sometimes matching hats or shoes, and many of the looks were styled with Blackwood’s first sunglasses — two nostalgic shapes, fabricated in different acetate colors. Blackwood’s partner Roberto Johnson designed the sunglasses and also styled the brand’s runway show.
“I think my customers and our retailers, they love it — they see the sales. I think, in general, the fashion press keeps up this brand narrative that we are the ESR tote and that’s it, when our numbers say otherwise. So we are reintroducing ourselves that we have the capability to make accessibly priced bags with great materials and quality,” Blackwood said.
But with a reach as wide as Blackwood’s brand, which is now regularly shipping to Japan and Europe, as well as yearlong warm climates like the Caribbean, he felt a need to consider different usages. “When we were doing teasers of the fall collection on social media, people kept writing, ‘We are in California, we are in the South — how are we going to wear a shearling bag?’” Blackwood said, pushing him to introduce some bags with mesh or other lightweight materials.
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