By now, more than 100 apparel brands and retailers have launched resale programs.
“The launch of Hot Topic Replay provides our customers the ability to give their pop culture merchandise a second life,” Steve Vranes, chief executive officer of Hot Topic, said in a statement. Vranes said the partnership, moreover, offered the right speed and resale expertise.
According to ThredUp’s Recommerce 100 report, “managed resale” and “peer-to-peer” models are both on the rise. The managed model dominates when it comes to scale , while peer-to-peer is winning in number of shops . Peer-to-peer shops are still very small, per the Recommerce 100 report, with 56 of the 107 brands on the Recommerce 100 showing fewer than 100 resale listings.
Regardless of the channel, there are certain logos that keep appearing. Per ThredUp, the top resale brands by volume of listings in September were Athleta, Tea Collection, Lululemon Athletica, Tommy Hilfiger, Madewell, Eileen Fisher, Patagonia, REI, PacSun and Kut from the Kloth.
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