OpenAI’s DALL-E and ChatGPT have allowed for the democratization of AI. That same technology could cause significant disruptions in the upcoming 2024 presidential election. 📷: Drew Angerer/Getty Images
“It consistently amazes me that in the physical world, when we release products there are really stringent guidelines,” Farid says. “You can’t release a product and hope it doesn’t kill your customer. But with software, we’re like, ‘This doesn’t really work, but let’s see what happens when we release it to billions of people.’”
“In some respects, deepfakes and generative AI don’t even need to be involved in the election for them to still cause disruption, because now the well has been poisoned with this idea that anything could be fake,” says Ajder. “That provides a really useful excuse if something inconvenient comes out featuring you. You can dismiss it as fake.”.
One last possibility for solving this problem would be to develop a sort of instant fact-checker for social media users. Aviv Ovadya, a researcher at the Berkman Klein Center for Internet & Society at Harvard, says you could highlight a piece of content in an app and send it to a contextualization engine that would inform you of its veracity.
If you see something that might be fake news, the tool could quickly inform you of its veracity. If you see an image or video that looks like it might be fake, it could check sources to see if it’s been verified. Ovadya says it could be available within apps like WhatsApp and Twitter, or could simply be its own app. The problem, he says, is that many founders he has spoken with simply don’t see a lot of money in developing such a tool.
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