The high street retailer is rivalling the likes of LookFantastic and Cult Beauty with this premium haircare offering
In the past the only way to achieve salon fresh locks was to head to the hairdressers and have them use their high-end shampoos, treatment and spritzes to leave your blowdry at its very best. But now, health and beauty retailer Boots has revealed it will be stocking a number of professional haircare brands so you can get that salon feeling at home.
It’ll be music to the ears of those with bleached or coloured hair, with brands like OUAI, TikTok favourite Color Wow and Wella among the new brands in the line up. Previously, these salon-grade shampoos, conditioners, masks and treatments would only be available to purchase from the hairdressers or online retailers like LookFantastic and Cult Beauty, but Boots is making them more widely accessible for haircare lovers to want to keep their locks looking and feeling healthy.
And much like their beloved beauty advisors and brand experts, the retailer will be trialling a new ‘Haircare Specialist’ role in stores before officially rolling it out nationwide later this year. It will see the beauty crew undergo in-depth training to offer personalised expertise and impartial product advice to customers across Boots premium haircare range.
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