When delegates from 49 countries and the African Union converged in Washington, D.C., for the U.S.-Africa Leaders Summit this week, it appears one of Africa's most popular cultural ambassadors, Afrobeats superstar Burna Boy, was not top of mind.
December 16, 2022, 3:20 PMRecording artist Burna Boy performs in concert during the final stop of his"Love, Damini Summer 2022" tour at State Farm Arena on July 31, 2022 in Atlanta.When delegates from 49 countries and the African Union converged in Washington, D.C., for the U.S.-Africa Leaders Summit this week, it appears one of Africa's most popular cultural ambassadors, Afrobeats superstar Burna Boy, was not top of mind.
Recording artist Burna Boy performs in concert during the final stop of his"Love, Damini Summer 2022" tour at State Farm Arena on July 31, 2022 in Atlanta.The delegates had the opportunity to attract more investors to help build Africa's dynamic creative and cultural industries – a sector that includes music, film, fashion and visual arts, and could bring in billions of more dollars into Africa.
President Joe Biden poses with African leaders during the U.S. - Africa Leaders Summit on Dec. 15, 2022 in Washington, DC. The Summit brings together heads of state, government officials, business leaders, and civil society to strengthen ties between the U.S. and Africa.According to UNESCO, CCI employs half a million people in Africa and generates $4.2 billion in revenue.
"It talks about Africa, and it features African artists," Yade said. "America knows about soft power. They know how powerful it is to convey your message through songs, movies, TV shows. That's the way America became the first economic power in the world. Through influence - billions of minds." "I spoke to them once to ask them, why do you want to do that? And they say, 'Roger, this is bringing us back to our culture,' " Muntu said. " 'We've seen the culture that they never taught us, here. We didn't know that all this existed in Africa. We didn't know that people were living like this in Africa.' "
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