After decades of brands thinking they need to show laughably smooth skin to sell shaving products, Georgina Gooley had enough. And along came Billie.
are inherently radical, nothing about the videos feels put-on or showy. Instead the messaging is authentic, poignant, and refreshing.
“We’re continuing to challenge the societal pressures women feel to look a certain way, and that’s really been true of everything we do,” says Gooley. “We noticed that working on this project made us freer to open our video chats without hesitation. No more apologizing for bedhead, looking pasty, or feeling like a hot mess. We hope women everywhere start to feel the same sense of freedom.
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