After 30 years the brand has changed its logo, too
favourite. However, for autumn/winter 2022 the brand is reinventing the wheel: freshening up its designs to capture a younger market and throwing in a graphic new logo to boot.
This development comes in honour of Boden’s 30 year anniversary. The high street label, beloved for its classic womenswear and kidswear, has been going strong since 1991. One of the first to forgo physical stores long before e-tailers such as Asos launched, it started as a catalogue brand before pivoting online.Boden is one of the select few high street store still using natural fibres and cutting clothing properly – not scrimping on fabric or shrinking sizing.
If you’re an OG Boden fan fear not, the brand will still be serving up its signatures like Breton tops, tailored trenches and Fair Isle jumpers. But if you once dismissed Boden as too twee, you'll be pleasantly surprised at its new look. In fact, we reckon you'll be adding the brand's website to your bookmarks bar really soon...Our favourites in the collection? The houndstooth shorts, designer-inspired embellished cardigan and the hot-pink cord blazer.
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