Paramount Global CEO Bob Bakish preached to the Mipcom choir Tuesday with a testimonial on the importance of local and regional content partnerships.
CANNES – Paramount Global CEO Bob Bakish delivered a testimonial to the power of “new age” local and regional content licensing partnerships during a wide-ranging Q&A held Tuesday
after the Viacom veteran was feted as Mipcom’s Personality of the Year. During a wide-ranging Q&A that followed the award presentation, Bakish batted down industry speculation about
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