BMW i Vision Dee previews new digital worlds, changes colors like a chameleon
for its Neue Klasse next-generation vehicle architecture and its vision of comprehensive digital control. This is the BMW i Vision Dee concept, a midsize sedan introduced tonight at the Consumer Electronics Show in Las Vegas."Dee" is an acronym for Digital Emotional Experience — the subject of the social media takeover starring Arnold Schwarzenegger, David Hasselhoff, and K.I.T.T. But let's start with the vehicle itself.
BMW's always been about the big digital play, though; iDrive commenced the large-scale digitalization of the BMW occupant experience 22 years ago. On the i Vision Dee, BMW hallmarks are digitized as well. It's a low-polygon three-box sedan. The twin circular headlights are rendered as twin diagonal stripes inside a digital kidney grille. You might recognize the stretched grille outline shape from the BMW MV8 LMDh racer headed to the IMSA WeatherTech SportsCar Championship in 2023.
The front and side windows are screens. The head-up display runs the length of the windshield. The amount of information displayed there can be selected in five stages on a"mixed reality slider": analogue; driving-related information; contents of the communications system; augmented-reality projection; and"entry into virtual worlds." The press release didn't explain that last bit.
The interior is another helping of sleek, conceptual fare; much of it we still have questions about. The steering wheel"can be operated by moving the thumb" and"creates touchpoints that come to life when approached or touched.
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