BMW is selling enough EVs to chase away tire kickers looking for lower prices.
Despite some automakers feeling the cooling effects of lower-than-expected electrified sales, BMW Group is on fire. In fact, the automaker’s order books are so jam-packed that the Germans have decided that its brands have “no interest” in lower prices despite competitors doing exactly that in order to drive demand.
Of its 621,699 total vehicle deliveries made over the entirety of the third quarter, fully electric powertrains represent a whopping 15%. Compared to year-over-year sales, 2023’s deliveries It’s also a huge jump of nearly 80% compared to its BEV sales figures in Q3 2022. Speaking of increased sales figures, BMW Group is absolutely churning through new EV deliveries across all of its brands. The group collectively delivered 246,867 BEVs from Jan. 1 to Sept.
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