BMW CEO Insists Brand Is Not Giving Up On Affordable EVs via insideevs.com
BMW CEO Oliver Zipse insisted the marque is not abandoning affordable vehicles as it moves towards a completely electric lineup. Speaking with, Zipse insisted the Bavarian manufacturer was not"leaving the lower market segment". He also noted the importance of affordable vehicles, even for premium brands :
"Even if you consider yourself a premium manufacturer, it is wrong to leave the lower market segment - that will be the core of your business in the future."doesn't really sell affordable cars, especially in 2022. Its cheapest model currently on sale is the 2 Series Gran Coupe, which starts at $36,600. However, after dealership markups and sales tax it's essentially a $40,000 car.
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