Blue Ivy Carter Dance Cameo on ‘Renaissance’ Tour Powers Streams for Beyoncé’s ‘My Power’

Global on-demand streaming for the 2019 track jumped 218.2 percent the week after Ivy Carter’s performance. The song is also reaching new heights on TikTok and Spotify.

Luminate — which tracks music sales, streaming and airplay — says the week after Ivy Carter’s appearance U.S. on-demand streaming for “My Power” jumped 190 percent, while digital sales for the track increased by 189.8 percent. It performed stronger globally: On-demand streaming increased by 218.2 percent, and digital sales were up by 212 percent.

Beyoncé and her daughter Blue Ivy perform onstage during the “Renaissance World Tour” at the Tottenham Hotspur Stadium on May 29 in LondonAnd the week after — as Ivy Carter continued to perform at more shows — the song earned more attention. In the U.S. and globally, on-demand streams from June 2-8 jumped 111.2 percent and 105.6 percent, while digital sales grew by 27.6 percent and 50.5 percent.

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