Thursday’s opening of the third Bloomie’s store marks the Bloomingdale’s brand entry into the Pacific Northwest.
That all changes Thursday, when a scaled-down version of Bloomingdale’s, called Bloomie’s, opens at the University Village lifestyle center which is about five miles north of downtown Seattle. It’s the third Bloomie’s to open; the first opened August 2021 in the Mosaic District shopping center in Fairfax, Va., and the second opened November 2022 in the Old Orchard shopping center in Skokie, Ill.
Menswear on the second floor has a similar approach to women’s with leading denim and complementary sportswear from brands like Frame, AG, and Rag & Bone, while the remainder of the floor has classic and contemporary collections.Bloomie’s in University Village in Seattle. At one time Bloomingdale’s operated separate, freestanding home stores, but no longer does. Executives said no additional specialized formats are planned.
Bloomie’s, as part of the Macy’s Inc. off-mall strategy, Abeles explained, has three pillars, or approaches in site determination. First, it’s about “densifying” its presence in a market where Macy’s Inc. already operates a department store and sees an opportunity to fill in with another store to better serve customers and capture new ones.
Among the three Bloomie’s, the University Village unit is the smallest. The Old Orchard unit is the largest at 50,000 square feet, while Bloomie’s in the Mosaic District is 22,000 square feet. Asked how Bloomie’s is performing so far, Anderson said, “We are pleased with the business acceleration and trajectory.” He also said that it could take up to five Bloomie’s to best gauge whether an aggressive rollout would be warranted, though he added, “I wouldn’t say three plus another two explicitly,” would give enough of a reading on the format’s performance.
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