Bloomingdale’s teamed with Mattel for a ‘Barbie’ movie clothing collection and pop-up shop inspired by Barbie’s Dream House.
“We are thrilled to be partnering with Mattel and Warner Bros. on what’s anticipated to be the most iconic pop-culture moment of the year,” Frank Berman, EVP, chief marketing officer at Bloomingdale’s, said in a statement. “Asthe movie continues to take center-stage, we’ll be rolling out some of the most exciting activations, nationwide events, and product collaborations to-date, starting with our exclusive AQUA collection.
Our customers will be able to channel and experience Barbie through fashion and fun.” movie arrives in theaters on July 21. Directed by Greta Gerwig, the fantasy comedy stars Margo Robbie, Ryan Gosling and a slew of other Barbies and Kens. Dua Lipa’s “Dance the Night” was the first lead single released from the project’s highly anticipated soundtrack.a peek inside the pink house from the film.
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