'The intention of this campaign is to magnify Black women and the important work that they’re doing in order to catalyze the change that will only come when we truly hear each other’s voices.'
, the campaign, called #ShareTheMicNow, was created by Endeavor CMO Bozoma Saint John, authors Luvvie Ajayi Jones and Glennon Doyle, and Alice and Olivia designer Stacey Bendet. Arianna Janelle Moultrie, a designer at Alice and Olivia, created the artwork for the campaign.
According to a press statement, “the intention of this campaign is to magnify Black women and the important work that they’re doing in order to catalyze the change that will only come when we truly hear each other’s voices.”have handed over their social platform to Black activists this past week.: “To form a social media campaign that magnifies Black women’s lives and stories. To form relationships among Black women and white women — so that our future activism is born from relationships.
You can tune in to watch Ibtihaj Muhammad on soccer star Alex Morgan’s Instagram, while Bozoma Saint John, who has also worked at Apple and Uber, will team up with Kourtney Kardashian.and fashion brands you can and should support all the time, will use Stacey Bendet’s Instagram, and Luvvie Ajayi Jones will take over Sophia Bush's account.
So tune in, listen up, and remember to take their words and advice offline too — and keep the momentum up after Wednesday is over.
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