“Black Pound Day Store is a full-time retail experience, all year round”.
, to name only a few, are steeped in black culture and have been a staple of Black beauty for decades, and are now beauty's biggest trends and most booked treatments.
Black Pound Day founder Swiss delightedly said of the new opening: "We are so excited to be in a position to create this opportunity to bring the best of our homegrown Black brands to the general high street consumer, ensuring sustainability and consistency all year round." "Glancing back to when we launched our pop-up store in 2021's Black History Month, it was a momentous achievement. For those that participated, you could feel the energy shift, how we brought Black retail therapy to the high street, resulting in a mass feeling of reward, which was unprecedented. We really showed how impactful our spending power is, which totally exceeded our expectations.
The importance of investing in minority businesses is clear, even from a purely financial perspective. In order to create equity within different communities, we must build leverage within them. Hence why Black businesses need to be supported in order to grow the community as a whole.
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