In India, colorism is rampant. Darker-skinned Indians face discrimination at work, at school — even in love. But the American call for racial justice has prompted a reckoning about skin color and a brazen revolt against lightening creams.
A package of Fair & Lovely skin-lightening cream at a shop in India. In response to calls for racial justice around the world, the product name is being changed to Glow & Lovely.A package of Fair & Lovely skin-lightening cream at a shop in India. In response to calls for racial justice around the world, the product name is being changed to Glow & Lovely.Chandana Hiran loves reading, arts and crafts, and recycling.
, are lighteners designed to"brighten" or"lift" — essentially to whiten — a user's skin color. WHO estimates that such products amount to about a $500 million industry in India alone. Until recently, some of them even came with shade cards — like paint swatches — so that users could track the lightening of their skin.
Those are stereotypes that many find deeply unfair. And as the Black Lives Matter movement spreads across the world, it has prompted a reckoning about skin color in India and a brazen revolt against one of its most popular cosmetics.Being slightly browner than the average Indian, by her own assessment, has left Hiran feeling insecure all her life.
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