Beauty products have traditionally left out the needs of black women. But now Sephora has made inclusivity and diversity part of the products it sells and how it markets. LYS Beauty was the first black-owned, clean makeup brand to be sold there.
"Working at PÜR allowed me to learn the cosmetics business from soup to nuts," said Thompson. She knew the finance piece but learned about formulations, operations, product development, sales, and marketing.
The two-year journey for that innovation lit a fire inside of Thompson to create something bigger than a campaign for a single product. She realized she wanted to create her own brand—a line of clean cosmetics by a Black woman for women of color. Her boss and mentor told her to go for it. Friends, colleagues, movers, and shakers in the industry were enthusiastic, too.
The delta symbol—a triangle—represents change. From packaging design to visual elements, the triangle is periodically used to symbolize the change Thompson wants to remind customers that they can make by positively changing the way they treat, talk to, and love themselves. The names of shades are positive affirmations, including Strength, Worthy, Ambition, Inspire, and Kindness.
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