Few can say they’ve been active on YouTube as long as Birmingham’s Kevin Peterson, a.k.a the1janitor. He has amassed nearly 300,000 followers over more than a decade, was there before most even understood the power of serious Internet content creation.
During the years of 2015 and 2016, YouTube had seen a growth in videos made by anti-social justice figures, Peterson said, and his positive focus on social justice topics helped him build an audience by standing in contrast, he said.
“I also think that there weren’t very many Black content creators, especially Black male content creators, that were talking about racial issues, at least in a way that I thought was productive, and also just in a way that is authentic to my experience as a Black person,” he said. Feeling like one of only a handful of Black creators talking about social issues on the platform in those years, Peterson said, made him feel a pressure, something which he no longer feels with a spate of new Black creators in the same space.
As a child, Peterson, who was oldest of three boys, said he spent much of his time drawing, influenced by X-Men cartoons and comics, as well as the Cartoon Network fare of the time, such as “Dexter’s Laboratory” and “Cow and Chicken”. “I think I just needed an extra credit, or I was just trying to find a different class to take, so I took a creative writing class and just ended up falling in love with it, and from there, I started taking more literature classes, and I liked those as well,” Peterson said.
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