Bing Crosby's family announce deal to sell stake in the rights to his estate to Primary Wave Music.
A younger generation knows Crosby best through “White Christmas” and the duet with David Bowie on “The Little Drummer Boy” made for a television special shortly before his death. Fewer people alive remember Crosby’s days as a major recording artist and movie star.
“There were things that became absolutely top hits in the ‘30s and ’40s, for a sustained period of time, and they just went away,” Harry Crosby said. “People associate dad with Christmas, but in the ’40s and ’50s, they didn’t associate him with Christmas. They associated dad with tons of things, and that’s what I want to bring back.” Some of his hit songs include “Pennies From Heaven,” “It’s Been a Long, Long Time,” “Don’t Fence Me In” and “Accentuate the Positive.
Primary Wave’s first priority is to increase Crosby’s digital footprint, to boost his profile on Spotify and get his music added to playlists for a generation unfamiliar with it, said Larry Mestel, the company’s founder and CEO. “We want to be in business and partner with the greatest of the greats, regardless of the genre, regardless of the era,” Mestel said. Primary Wave also works with the estates of Count Basie and Ray Charles.
“The way I view dad is not just through the prism of music and film,” Crosby said. “He was a pioneer in all the different mediums and all the things that came out of that — technology and music and golf, sportsmanship and hunting. There are a lot of different things that describe the human being.” The times that he hears “White Christmas” while out in public brings a smile to Crosby. “I miss him a lot,” he said. “It’s a time of reflection. It’s not painful, it’s inspiring.
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