Twenty firms have signed an accord pledging to stop voters being deceived but critics say it lacks teeth.
Most of the world's largest tech companies, including Amazon, Google and Microsoft, have agreed to tackle what they are calling deceptive artificial intelligence in elections.They say they will deploy technology to detect and counter the material.
The issue has come into sharp focus because it is estimated up to four billion people will be voting this year in countries such as the US, UK and India. Signatories include social media platforms X - formerly Twitter - Snap, Adobe and Meta, the owner of Facebook, Instagram and WhatsApp.However, the accord has some shortcomings, according to computer scientist Dr Deepak Padmanabhan, from Queen's University Belfast, who has co-authoredHe told the BBC it was promising to see the companies acknowledge the wide range of challenges posed by AI.
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