Lenzo Yoon, the new global CEO of BigHitEnt, opens up about his expanded role, localizing in America and the label's growing roster of artists
), but also that it was officially setting up shop in America.
The company operates with both a label sector and a business sector . That same, two-pronged strategy will take place via Big Hit America and the newly-established Big Hit America Solutions. Other South Korean entertainment companies have attempted U.S.-based hubs, but notably have not seen top leadership make permanent moves stateside. This goes back to Yoon's larger focus on the local implementation of proven methods -- expanded with Yoon's vision for BHE in Japan. He says artists' activity in the country, which has the second-largest music industry after the U.S.
Yoon points to one of the company's founding focuses in making technology feel comforting -- which connects to the tagline"Music & Artist for Healing" that appears at the beginning of-- saying its existing technology was already well-suited for the current climate.Big Hit and beNX's global fan-community platform WeVerse
Looking ahead, Yoon teases"huge projects" that are in the works. In addition to his upcoming move, Yoon is looking forward to one particular new project he's leading, to be announced in the coming weeks."Just to give you a little hint, I am interested in the ways of delivering great content produced by our creative team to our fans," he says, also honoring the company's longtime love of.
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