The organization reached out to 90 barbers across the city to participate in their outreach campaign and only about 15 agreed to collaborate.
INDIANAPOLIS — An aggressive push to get more male mentors is the mission for Big Brothers Big Sisters of Central Indiana . Their push is to meet folks where they are to encourage them to sign up.
"We know a lot of men go to barber shops. And so, let's just meet people where they're at," Saunders said. "We were challenging barbers who are working with us to get as many men as they possibly can to sign up to be a mentor," Saunders said. “It's kind of like a competition where we will award that barbershop with specialized capes that indicate their partnership with Big Brothers Big Sisters.""It's kind of sad, depressing. We can do more out here so I'm going to do my part," Oliver said.
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