Joe Biden's campaign says it has reserved $280 million in television and digital advertising that it plans to use largely to hammer President Donald Trump's handling of the coronavirus pandemic.
The presumptive Democratic nominee's ads will often run 60 seconds rather than the more typical 30-second commercials, and will frequently feature Biden speaking directly into a camera, campaign manager Jen O'Malley Dillon said in a memo Wednesday. The ads will air in 15 states the campaign believes will be competitive in November's election.
Biden is also planning to air a number of ads nationally, including during major sporting events, the political conventions and news broadcasts, said chief strategist Mike Donilon. States with substantial vote-by-mail and early voting will see earlier, heavier advertising pushes, Donilon said. And"there is a really large national investment we're looking to make, which puts us in a larger set of states and a larger map," said Patrick Bonsignore, Biden's director of paid media.
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