Column: Barnes & Noble is now profitable. The trick to success is simple. Rather than imitating a gift store, B&N now emphasizes its core product: books.
A Barnes & Noble bookstore at Westfield Old Orchard Shopping Center before its opening Nov. 16, 2022.For years, I had used B&N as my main source for books, and it was also one of my favorite alternate workplaces. Give me a hot chocolate and one of those melt-in-your-mouth sugar cookies, plus some noise-canceling headphones and I was good for a few hours of the old tippy tappy on the keyboard.
Gioia notes that against all expectations, Barnes & Noble is now profitable, and planning on opening 30 new stores, even as mighty Amazon has shuttered their The trick to success is no trick at all. Rather than imitating a gift store with socks up front, the stores now emphasize B&N’s core product: books.
Even as someone who tries to keep up with what’s new, I saw several titles I wasn’t even aware of, including a generous number of works in translation, something I never would’ve seen outside highly established authors previously.
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