Biba de Sousa, aesthetician to Hailey Bieber, Billie Eilish and Miley Cyrus chats with WWD about her career and line of products.
Completely self-funded, the attention she’s received has come from spontaneous shout-outs from her celebrity clients in magazines and online.She hasn’t needed to; with a dedicated rotation of visitors, she rarely takes on new clients.
“I really learned,” she says. “I know skin. I know the business. I know technology. I know product ingredients.”she studied art, as well as law and language — she speaks five — in former Yugoslavia. She left for the U.S. as the region was erupting in war, landing in California. It was in San Francisco, seeing the life her best friend’s boyfriend was living as a hairstylist, that she decided to pursue her passion and enroll in beauty school.
She was nervous but encouraged by her peers, de Sousa says, of stepping out on her own: “I was really scared. I summoned the courage, but I didn’t have the faith. That was the part I had to work on.”“The practice grew to the point where I had 50 people on a waitlist,” she says. “I started to get super busy and overworked. I worked 9 a.m. to 9 p.m.”Her goal has remained the same: “I think as a facialist, it’s about helping people and making their lives better.
While many consumers are treated with harsh medications and lasers, she says a lot of acne — particularly when it’s inflamed — typically comes from using comedogenic products that block pores. Along with acne, there are five other common skin issues, she explains: dehydration, hyperpigmentation, aging, sensitivity and rosacea.
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