Born and raised in Texas, Beyoncé embraced her roots
This visual feast was shared through a video on her Instagram page, where the photos flashed one after the other, building anticipation for her latest musical venture, Act II: Cowboy Carter.
The revelation of Cowboy Carter was prefaced a month earlier by the release of two singles from the album - Texas Hold 'Em and 16 Carriages, setting the stage for this ambitious project.The album's artwork, featuring Beyoncé majestically seated on a white horse adorned with a sash bearing the name Cowboy Carter, captures the essence of this new chapter.
This strategy not only showcased her innovative approach to music promotion but also her ties to her Texan heritage, as hinted during her appearance at the 66th Annual Grammy Awards with a cowboy hat complementing her Louis Vuitton outfit.
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