Connie Orlando talks to Billboard about the creative process behind putting together BET's biggest shows.
It’s an important part of all the shows to really talk about the moment we’re in. We don’t ever wanna be tone deaf. We always wanna use our platforms to speak to change. Speak to what’s going on. We do that very well with all our shows.That’s quite a rare thing for major media companies. What does that mean to you?It’s definitely not a common thing with other media companies. Even before working at BET, I actually worked with the best team that happened to be all Black.
It’s the 50th anniversary of . [The Soul Train Awards] has never been at The Apollo. It was great to bring the two huge brands together in celebration.In the show itself, we’re honoring some really great people, like Maxwell. He’s amazing. We’re excited to give Ashanti the lady of soul award. We’re still working with our hosts Tisha [Campbell] and Tichina [Arnold]. It’s their fourth year. Their energy is infections. Love them.
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