'Best Practices in Account Management for Key Clients in 2022: New Year, Stronger Partnerships' by emissary accountbasedmarketing goodcompany
For tech solution providers, building relationships with your end client is essential. In this field, offering services that allow your team to function as a part of the client’s team can be the difference between a one-time project and a long-term client. This is where key account management , , becomes essential. The sales cycle doesn’t end with conversion. Instead, making the deal is the beginning of a partnership that should continue to evolve.
To stay one step ahead of the process, your team should be able to understand the client’s pain points, as well as your own offerings. This way, your team can proactively make recommendations that make sense for the client’s business goals. In this role, your company’s sales metrics aren’t the only concern. You’re working to make sure that your end client sees continued growth and success.