Offering free rewards can be expensive for companies, and they are trying to control costs during a period of high inflation.
More brands have been redesigning their loyalty programs during the pandemic to manage rising costs of advertising and technology expenses and credit card liabilities.
Customers on Twitter and Reddit criticized the changes to the points system and said they did not want to be forced to take out another credit card to earn rewards. Some said they plan to stop shopping at Best Buy as a result of the changes.on Twitter wrote Thursday. "Can get free shipping from plenty of places that don't need a branded credit card to get rewards."on Twitter, "No longer offering reward points unless you have a Best Buy Credit card is a VERY bad idea.
Both chains increased the threshold to earn rewards, part of what Liu-Thompkins said was a larger trend of companies devaluing points, miles and other benefits to combat higher costs.
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