British fashion label Belstaff is combining style, tradition and tenacity through the newest installment of its Old is Good campaign, an examination of the Scottish Six Days Trial.
A historic, internationally recognized off-road motorcycle competition that has been running since the early 20th century, the Scottish Six Days trial invites extreme motorcyclists to take on hundreds of miles of the Scottish Highlands. In its newest film, which was captured on location during this year’s May event, Belstaff explores the idea of “true grit” as a lesson in both physical and mental agility and lasting style.
The campaign intends to pay tribute to “true” motorcycling, as well as the community of riders, officials, fans and volunteers whose shared spirit continues to power the off-roading event. Various riders — young and old, men and women — are filmed taking portraits on their bikes wearing Belstaff gear. A sea of motorbikes and eager spectators illustrate how beloved this event is and how many people come to partake.Belstaff shows clips of riders with the front wheels nearly 90 degrees from the ground, reiterating that this event is not for the weak of mind and body.
Belstaff motorcycle’s Trialmaster is fully certified as Motorcycle PPE. It retails for 575 pounds, or $720.40 at current exchange rates. Aiming to conquer the North Coast 500, described by Belstaff as “Scotland’s answer to Route 66,” the highway that once traversed the United States, the Turner Twins upped the challenge by riding in December with limited daylight .
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