New inventive takes on face masks are bubbling up each day, and trends that feature face masks are beginning to emerge.
, have emerged, not without strings attached. Fashion statements that are leveraged on the public health crisis can seem insensitive or tone-deaf. But, it’s not surprising that the fashion industry has decided to make something you wear beautiful—it is what fashion does. The reality is that we’ll be wearing face masks for the foreseeable future, and like any other wardrobe essential, some people will gravitate toward one that’s aesthetically pleasing.
first started unintentionally, as many brands’ first round of masks were made with upcycled deadstock fabrics from previous collections. Helmstedt and Collina Strada’s masks match their dresses and printed button-downs to a T, Reformation’s latest campaign features floral face masks that match its billowy sundresses, and Camp Collection’s new masks correspond to its ’70s ringer tees.
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