One of Belfast’s best-loved chefs has said the decision to rebrand one of his popular restaurants was a case of 'adapt or die'
One of Belfast’s best-loved chefs has said the decision to rebrand one of his popular restaurants was a case of "adapt or die".
He told Belfast Live it was a case of adapting to survive amid rising energy costs and the disappearance of the lunchtime trade after the pandemic as many city centre workers are still based at home. "We've now changed direction with Buba and made it a lot more casual and accessible. We felt we had to really adapt or die. We have a really great team here and wanted to keep them in jobs and drive forward so we sat down and decided to go in the direction of burgers, using our big flame grill barbeque.
"It was the same demographic of customers coming to both restaurants in the square so we were fighting for the same clientele and Coppi always won because it was more accessible." But some hospitality businesses are concerned about the cost-of-living crisis, in particular the impact rising energy bills and stock bills could have on profits, especially in quieter months at the beginning of this year.
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