How the new company is getting off the ground and into the business of building an old-school off-roader in a modern factory.
Land Rover Defender enthusiast Jim Ratcliffe wasn't happy when JLR finally stopped production of the storied off-roader in 2016, ending a 68-year run that had seen more than two million of them made. He'd heard, then under development, would be an expensive, slickly styled, high-tech 4x4 with a fully independent suspension. That wasn't going to be, he thought, his sort of Defender.
The factory was originally completed in 1997 by Mercedes-Benz to build tiny Smart cars and had been the subject of a $535 million upgrade in preparation for production of the Mercedes-EQ EQB compact electric SUV. Mercedes changed strategy, however, electing to build the EQB alongside its internal combustion cousin, the GLB, at its plant in Kecskemét, Hungary.
A lot of time and effort is being spent to ensure the plant has robust quality control systems."We're building a car, but we're also building a car company," Tennant said."As a new brand it is critical we are on top of things from the outset, because first impressions last." Insiders admit the company is, in response to requests from the U.S., looking at offering a third-row option for the Grenadier Wagon. And body engineers concede the Grenadier's two-piece bodyside makes a single-cab body easy to engineer.
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