The first NFL game broadcast exclusively on the internet was on Yahoo in 2015. This is the story of how it all went down. (From 2015)
Sunday, long before the rest of Sunnyvale, California will wake up, Yahoo's control room is packed. Seventeen people, many of them standing, face a wall of screens. On the two largest, the hosts of, Yahoo's decade-old web show about fantasy football, are discussing their best bets for the week to come.
It's also a chance for Yahoo to show everyone what it can do with technology and content. Less than a week earlier, the company took a $42 millionon its original content, all but admitting defeat. "We couldn't see a way to make money over time," Yahoo CFO Ken Goldman told investors. So it pivoted: rather than chase Hulu and Netflix and the like, Yahoo is trying to go where millions of people already congregate: sports.
"I think about it from the perspective of a hundred-and-fifty-plus billion dollar industry that is set to be disrupted," says Adam Cahan, Yahoo's senior vice president of mobile and emerging products. The day is coming, he says, when people will stop subscribing to cable. Yahoo has to be there.
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