The revamped NBA All-Star game MVP trophy “needed to be as innovative and as groundbreaking as (Kobe) was as a player”
Since March 2020, around 20 employees from various departments in the NBA office have met nearly every Friday at 9 a.m. to discuss awards. They don’t gather to debate the merits of who should be the league’s MVP or Rookie of the Year but instead focus on the tangible reminders of player achievements: trophies. Now, after nearly two years of reimagining some of the league’s hardware, their efforts will be on full display.
On Thursday, the NBA plans to unveil revamped designs of seven trophies that will be handed out during the upcoming All-Star weekend in Cleveland. New-look All-Star rings, given to players in recognition of their selection, and medals for the Rising Stars champions will also be released. But among the redesigned pieces is the Kobe Bryant Trophy, named forTrophy designs have been on the mind of Christopher Arena, the NBA’s head of on-court and brand partnerships, and his team in recent years.
For the All-Star trophies, the NBA collaborated with designer Victor Solomon, who has received acclaim for his “project, in which he explores the symbols of basketball as a platform for conceptual storytelling. Solomon says the Kobe Bryant Trophy design in particular is especially powerful.Solomon and Arena cycled through at least three different concepts and multiple versions of each before settling on the final design of the Kobe Bryant Trophy, which is littered with dual meanings.
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